Presented is a good and poor design within Kellog's cereal boxes. Also, presented is my analysis and observations from each box.
Kelogg’s Corn Flakes vs. Kellog’s Frosted Flakes. First, in the Corn Flakes box of cereal the title’s writing is horizontal creating almost a dull feeling, not a lot of activity, and a lot of negative space on the rest of the box; whereas, on the Frosted Flakes the text is diagonal creating movement to throughout the rest of the box, also giving the Frosted Flakes more perspective and interest. Next, the Corn Flakes box has a animal shape; whereas, the Frosted Flakes has a animal form, creating depth on the picture. It appears that the tiger is actually popping out of the background instead of blending into the backdrop like on the Corn Flakes box. Again, the Frosted Flake box can be a more positive example of advertisement because of the usage of color; the contrast of the blue and orange colors bring out and allow you to focus your eyes on this box; in the Corn Flakes box the white blends on a shelf display and is poor at grabbing the attention of a potential buyer. The Corn Flakes box doesn’t show any emotion or affection so unless your mind was already set on buying Corn Flakes vs. Frosted Flakes , Frosted Flakes appear to be the better buy in all of these different visual aspects…
Interestingly enough, I did this assignment with Cereal boxes that my roommates and I previously had at our house. so when finding the exact Pictures of the boxes I had examined it also brought up past issues and examples of each box. The Corn Flakes box wasn’t always so unappealing. For example this picture below shows a significant more enthusiasm and interest. The text of the motto is larger, the contrast between the red and green is a lot bigger and distinguishable , and the their doesn’t appear to be as much open space. Personally, I think this box of Kellog’s Corn Flakes gives a greater competition for the Kellog’s Frosted Flakes that I presented.
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